Introduction and Scope

This Privacy Policy explains how Blockchain for Business Guide ("we," "us," or "our") collects, uses, shares, and protects personal information when you visit blockchainforbusinessguide.com (the "Site"), subscribe to our publications, attend our events, or otherwise interact with our services (collectively, the "Services").

This policy applies to information we collect through the Site and any related online or offline offerings that link to this policy. It does not apply to third-party websites, applications, or services that we do not control, even if they are linked from the Site.

We provide educational content, research, and analysis about blockchain and Web3 for business owners. Our Services are intended for a business audience in the United States. We do not knowingly collect personal information from children under 16.

Information We Collect

We collect information in three ways: information you provide directly, information collected automatically, and information from third parties.

Information You Provide

• Account and subscription data: name, email address, company name, job title, and password when you create an account or subscribe to newsletters.
• Payment data: billing name, billing address, and payment card details (processed by our payment processor; we do not store full card numbers).
• Event registration data: name, email, company, dietary preferences, and accessibility needs when you register for webinars or in-person events.
• Communications: the content of emails, form submissions, survey responses, and comments you send to us.
• Research participation: information you provide when you participate in surveys, interviews, or case studies, including any consent to be quoted or identified.

Information Collected Automatically

When you use the Site, we and our service providers may collect:

• Device and usage data: IP address, browser type, operating system, device identifiers, pages viewed, links clicked, and time spent on pages.
• Cookies and similar technologies: see the Cookies and Third-Party Services section below for details and choices.
• Approximate location: derived from IP address, used to understand regional readership and to comply with legal requirements.

Information from Third Parties

We may receive information from analytics providers, advertising partners, event co-hosts, and public sources (such as company websites and professional networks) to update or supplement the information we hold. For example, if you register for a co-hosted webinar, the co-host may share your registration details with us.

How We Use and Process Your Information

We use personal information for the following purposes:

• Provide and operate the Services: create and manage accounts, deliver newsletters and research reports, process registrations and payments, and provide customer support.
• Improve and develop content: analyze which topics and formats are most useful to business readers, conduct research, and test new features.
• Communicate with you: send administrative messages, respond to inquiries, and, where permitted, send marketing communications about our publications, events, and services. You can opt out of marketing emails at any time.
• Personalize your experience: tailor content recommendations and event suggestions based on your interests and engagement history.
• Ensure security and prevent abuse: detect and prevent fraud, unauthorized access, and other illegal activity; enforce our terms; and protect the rights and safety of our users and the public.
• Comply with legal obligations: respond to lawful requests from public authorities, meet tax and accounting requirements, and maintain records as required by law.
• Business transfers: evaluate or conduct a merger, acquisition, financing, or sale of assets, in which personal information may be transferred as part of the transaction.

We process personal information based on your consent (where required), our legitimate interests in operating and improving the Services, the performance of a contract with you, and compliance with legal obligations. Where we rely on legitimate interests, we balance those interests against your rights and expectations.

We do not sell your personal information in exchange for money. We do not use your personal information to make automated decisions that produce legal or similarly significant effects.

Data Security Measures

We use administrative, technical, and physical safeguards designed to protect personal information. These include:

• Encryption of data in transit using TLS and encryption of sensitive data at rest.
• Access controls that limit employee and contractor access to personal information on a need-to-know basis.
• Regular security assessments, vulnerability scanning, and patching of systems.
• Vendor due diligence and contractual requirements for service providers that handle personal information on our behalf.
• Incident response procedures to investigate and respond to suspected security incidents.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we work to protect your information and to comply with applicable breach notification laws. If we become aware of a breach affecting your personal information, we will notify you and the relevant authorities as required by law.

Your Rights and Choices

Depending on your location and applicable law, you may have some or all of the following rights:

• Access: request a copy of the personal information we hold about you.
• Correction: request that we correct inaccurate or incomplete information.
• Deletion: request that we delete your personal information, subject to legal exceptions.
• Portability: request a machine-readable copy of information you provided to us.
• Opt out of marketing: use the unsubscribe link in our emails or contact us to stop receiving marketing communications. You may still receive administrative messages.
• Restrict or object: request that we restrict or object to certain processing, where applicable law provides that right.
• Non-discrimination: we will not discriminate against you for exercising your privacy rights.

To exercise these rights, contact us using the details in the How to Contact Us for Privacy Inquiries section below. We will verify your identity before fulfilling a request, typically by matching information you provide with our records. We aim to respond within the time required by applicable law (generally 45 days for California residents, with possible extension).

California Residents (CPRA)

If you are a California resident, you have the rights described above under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CPRA), including the right to know what categories of personal information we collect, the right to delete, the right to correct, the right to opt out of the sale or sharing of personal information, and the right to limit the use of sensitive personal information. We do not sell personal information, and we do not share personal information for cross-context behavioral advertising as defined by the CPRA. To exercise CPRA rights, contact privacy@blockchainforbusinessguide.com.

You may designate an authorized agent to make a request on your behalf, subject to verification. We will respond to verified requests within the timeframes required by the CPRA.

Other U.S. State Privacy Laws

Residents of other states with comprehensive privacy laws (such as Virginia, Colorado, Connecticut, and Utah) may have similar rights, including the right to appeal a denial of a request. To appeal, reply to our decision or email privacy@blockchainforbusinessguide.com with the subject line "Privacy Appeal."

Cookies and Third-Party Services

We use cookies and similar technologies (such as pixels and local storage) to operate the Site, understand how it is used, and support our communications. Cookies are small text files placed on your device.

Types of Cookies We Use

• Strictly necessary: required for the Site to function, such as authentication and security cookies.
• Analytics: help us understand how visitors use the Site, which pages are popular, and how to improve content. We use privacy-conscious analytics tools where practicable.
• Functional: remember your preferences, such as language or region.
• Advertising and marketing: used to measure the effectiveness of our campaigns and, where permitted, to show relevant content on third-party platforms. These may be set by third-party advertising partners.

You can manage cookies through your browser settings. Blocking certain cookies may affect Site functionality. Where required by law, we obtain consent before setting non-essential cookies. We honor Global Privacy Control (GPC) signals as a valid opt-out of sale/sharing where required by applicable law.

Third-Party Services

We use third-party service providers for services such as hosting, payment processing, email delivery, analytics, and event registration. These providers access personal information only to perform services for us and are contractually obligated to protect it. We may also link to third-party sites and resources; their privacy practices are governed by their own policies, and we encourage you to review them.

We do not control the privacy practices of third parties, and this policy does not cover them.

Data Retention

We retain personal information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the purpose for which it was collected. When information is no longer needed, we delete or anonymize it in accordance with our retention schedule.

International Users

The Services are operated in the United States. If you access the Services from outside the United States, your information will be transferred to, stored, and processed in the United States and other countries where our service providers operate. These countries may have data protection laws different from those in your country. Where required, we use appropriate safeguards for cross-border transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page indicates when the policy was last revised. If we make material changes, we will notify you by email or by posting a prominent notice on the Site before the changes take effect. Your continued use of the Services after the effective date constitutes acceptance of the revised policy.

How to Contact Us for Privacy Inquiries

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have a privacy concern, contact us:

• Privacy email: privacy@blockchainforbusinessguide.com
• Phone: +1 (512) 447-2938
• Mailing address: 1301 South Congress Avenue, Suite 210, Austin, TX 78704

We take privacy inquiries seriously and will respond as promptly as possible, and within any timeframe required by applicable law.

Last Updated: October 29, 2026