Why we exist

Blockchain for Business Guide was started by three people who kept getting the same question from business owners: "What is blockchain, and does it matter to my company?" The answers they found online were either too technical or too promotional. So they began writing plain-language explanations, tested on actual business owners who had no crypto background. That first set of guides, published in 2021, is still the core of what we do.

We are not a blockchain company. We do not sell tokens, software, or consulting. Our only product is clear, practical information for business owners who need to understand what the technology can and cannot do for them.

What we do

We publish guides, case studies, and explainers that answer specific questions business owners ask: What does a blockchain actually store? When is a database a better choice? What does a smart contract cost to deploy and maintain? How do you evaluate a vendor's claims?

Every guide is written by someone who has worked with the technology in a business context, then reviewed by a second person with operational experience. We test our explanations on readers who are not technical. If a business owner cannot explain the concept back to us after reading, we rewrite it.

We also track the claims made by blockchain vendors and service providers. When we see a pattern of overpromising, we write about it. That has cost us relationships with companies that wanted favorable coverage. We are fine with that.

Our principles

• No hype. We do not use words like "revolutionary" or "game-changing." If a use case is unproven, we say so.
• Show the trade-offs. Every technology choice has costs. We list them alongside the benefits.
• Name the limits. Blockchain is not a fit for most business problems. We say that often.
• Correct our mistakes. When we get something wrong, we update the guide and note what changed.

Who we are

Our team is small and deliberately so. The three founders have backgrounds in operations, software development, and technical writing. Between them they have implemented supply-chain tracking systems, audited smart contracts, and written documentation for enterprise software. They started this guide because they were tired of seeing business owners misled by jargon and sales pitches.

We are based in the United States. Our readers are primarily US-based business owners and managers, and we write with their regulatory and commercial context in mind.

How we make money

We do not accept payment for coverage. Our revenue comes from two sources: a paid newsletter with deeper analysis, and workshops we run for business groups. Neither influences what we publish. If we ever take sponsorship, it will be clearly labeled and limited to products we have tested ourselves.

How to reach us

If you have a question we have not answered, or you spot an error in a guide, email us. We read every message. We cannot answer every question individually, but we use them to decide what to write next.